Your top managementThree effective ways to get top-down buy-in are to: give management a compelling financial scenariomake it accessible to all your key decision makersprovide them with statistics that are hard to find
Pipeline ROI example
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DashboardsHow can you distill the power of the desktop and the extent of the browsers into something your decision-makers cannot live without? Dashboards are a customized Windows desktop that puts the most-needed information at your fingertips. Here are two mock-ups showing how GIS can be added too: Microsoft-based: 
Google-based: 
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StatisticsGoogle searches for three industries of the word "GIS" - excluding the word "jobs" to gauge interest in GIS use itself - then excluding the word "US" to gauge that the rest of the world.The US portion can be subdivided in similar categories of anticipated workforce growth from the US Department of Labor. 
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